When it comes to using GI as a powerful tool for differentiation, I often wonder how origin labeling shapes consumer perceptions and choices!
Drawing on insights from John Thøgersen’s comprehensive review, How Does Origin Labelling on Food Packaging Influence Consumer Product Evaluation and Choices?, this article delves into how origin labels like PDO and PGI influence consumers’ views on quality, safety, and local identity. By exploring three core questions:
- RQ1: Does the origin of a food product influence consumer buying decisions, and if so, how?
- RQ2: Why do consumers find it important to know the origin of the foods they buy?
- RQ3: How do consumers understand and interpret information on the origin of food?
I built these slides to illustrate why origin matters to consumers, how they interpret it, and what drives their buying decisions. Dive in to discover how these labels go beyond branding, shaping trust and affecting consumers’ willingness to pay in today’s food marketplace.
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Feel free to download the complete PDF file by clicking the ‘Thank You’ image at the end.
Why origin matters to consumers
How they interpret it
What drives their buying decisions.
